![]() The Air Jordan 3 Fragment brings the lighting bolt brand back to a classic Jordan model. Fans waited patiently for Fragment’s founder Hiroshi Fujiwara to drop a new collaboration with Jordan Brand, after a slew of other collaborations with other entities such as Louis Vuitton, Anti-Social Social Club, and Pokemon. ![]() The Air Jordan 3 Fragment is the follow up to the very popular 2015 Air Jordan 1 collaboration. To show true unison between the two brands, the Fragment’s lighting bolt logo appears behind a translucent Jumpman, in a similar fashion to August’s Fire Red Denim 3s. The Fragment Design x Air Jordan 3 is a collaboration between Hiroshi Fujiwaras design studio and Jordan Brand on Michael Jordans third signature shoe. The sneaker’s white midsole has the colorway’s style code and release date printed in black text. This collaboration replaces the Elephant print that typically appears on a Jordan 3 with plush black leather embossed with the Fragment lighting bolt logo. The upper features a primarily white leather upper with a black full-grain leather mudguard. ![]() And though it was Hatfield who saved the deal, Jordan's parents also influenced his decision, reportedly telling him that his actions were "embarrassing", recalling the influence they had on their son when he signed with the brand in the first place.Following Hiroshi Fujiwara’s love for simplistic motifs, the Air Jordan 3 Fragment comes dressed in white and black. When MJ finally arrived, Hatfield knocked his socks off with the Air Jordan 3 prototype and an apparel line. ![]() It turns out he'd been on the golf course with new prospective partners. At a crucial meeting - the unveiling of the new Air Jordan 3 design - the Nike team reportedly waited four hours for Jordan to show up. Tinker Hatfield played a significant role in keeping Michael on board, continually advocating for and protecting MJ's input in the design process. The meeting to present the new Air Jordan 3 was a make-or-break situation for the Nike x Jordan deal. An early career injury in the Air Jordan 1 - a broken foot - caused him to miss much of the '85-86 season and lose trust in Nike's ability to fulfil their promises. Jordan's original five-year deal with Nike yielded 500,000 USD per year, plus royalties, for a total estimated value of 7M USD. There's the famous story of Michael Jordan almost signing with another brand, and then there's this one - where MJ almost ended his partnership with Nike. How the Air Jordan III Almost Never Happened The overall design borrows design elements from its famous predecessors, the Air Jordan 1 and 2. This pair was first spotted on designer Hiroshi Fujiwaras feet back in April o. In addition to the Jumpman logo and visible Air, the Jordan 3 also introduced an eye-catching elephant skin print, softer leather and a mid-cut height - moving away from the then-trendy high-top style. Check out a detailed look at the Fragment Sample x Air Jordan 3 Retro Design. Hatfield worked closely with MJ to incorporate the superstar's vision into the designs. Hatfield had designed the Air Max 1 and Air Trainer 1, so the introduction of visible Air technology into the Jordan line was a no-brainer. The Air Jordan 3 also enlisted a new designer, Tinker Hatfield, already esteemed in the trainer world and now considered a legend. ![]() It was a brand he could call his own, and a major selling point in his contract renewal with Nike. First and foremost, Michael Jordan's third signature trainer introduced the now-revered Jumpman logo - a silhouette of His Airness leaping through the air mid-dunk - that replaced the popular Wings logo found on the Jordan 1 and 2. Considered one of the most recognized trainers of all time, the Air Jordan 3 introduced many firsts for the brand. ![]()
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